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Who is Ylse?

For more information, contact:
press@generation-n.com
305-216-6208
 
 
 
GROUND BREAKING INTERNET DRAMEDY "YLSE" TO AIR ON GENERATION Ñ'S LATINO BROADBAND NETWORK
 
 
"Ylse," the ground breaking web series that garnered a devoted internet following, is coming to generation ñ's broadband network (www.generation-n.com). 
 
Known for its funny and frank portrayal of an American woman of Mexican descent navigating the tricky waters of Latino television in her own bicultural, bilingual style, series Creator/Writer/Executive Producer Ruth Livier (Resurrection Blvd., Drag Me to Hell, Los Campeones de la Lucha Libre) stars in this groundbreaking, not-so-politically-correct dramedy that bridges reality and fantasy in the style of Ally McBeal and The Larry Sanders Show.
 
“Growing up between two cultures, and speaking two languages, you end up having a foot in two worlds but not completely belonging to either one," says Livier, "There’s this weird middle ground, full of identity crisis and struggles. Ylse is the story of being an American, but from a decidedly different point of view.”
 
Livier's character hosts a 'Telemundo' - style show and idolizes Oprah, even wearing her picture in a locket.  But the series laughs also come courtesy of a comedic cast of characters including a network executive who wants to change Ylse's name to 'Maria' because, "it's easier to pronounce,"  to uncomfortable run-ins with her Cuban boyfriend's meddlesome mother.  
 
"It doesn't matter what language it's in, this is just a great comedy - it's HBO-style fare - so we're excited to be able to bring it to our network," said generation ñ CEO Bill Teck.
 
Romance and culture clashes add to the intoxicating mix as Ylse's 2nd season begins filming. "Although Ylse is a bilingual/bicultural comedy, it’s also an entertaining, universal story of trying to create your own American dream," said Stephanie Wiand, Writer/Co-Executive Producer (Pasiones Obsesionantes, Virgin Falls, Revenge of the Bimbot Zombie Killers). “
 
Series Director/Co-Executive Producer Joe Camareno (Pasiones Obsesionantes, Virgin Falls, Revenge of the Bimbot Zombie Killers) adds, "Ylse is about discovering the power of your own voice, and realizing that in using it, there are repercussions, both positive and negative.
 
Generation ñ, this month named the 'Hot' place to visit on the web by Latina magazine, is an English language broadband network aimed at Latinos in the US and features sports, entertainment, news and narrative programming ala HULU.com. It's the first network of its kind and its programmers feel they've found the perfect show for their viewers.  "With Ylse - we feel like we've found an instant classic" says Rafael Iglesias, generation ñ's Director of Development.  "Ylse is an 'it' girl for a new generation."
 
"Ylse is like the Latina Liz Lemon," adds Rene Granado, generation ñ's Director of Content.  "She's such a funny, surprising, disarming character and the show is so well written that the fact that we were able to get it for our network is kind of a coup." 
 
Ylse premieres on generation ñ beginning May 11th and you can preview it here 
http://www.generation-n.com/press/index.html
 
The 2nd Season of Ylse, now in production, will air this summer.
 
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generation ñ is a broadband network that delivers content for users seeking video populated by bilingual, bicultural Latinos.
 
Ylse is produced by Livier Productions in Hollywood, California

 
What is generation ñ?

 

It's loving Star Wars and yet growing up with your abuela's novelas. Intimate knowledge of the musical catalog of both U2 and Celia Cruz. It's a space where your latin heritage influences your choices but doesn't define you.

We're bound by an appreciation of things that are good. If they happen to be Latin, great. If not, great.

We are the folks for whom being latino has never been a chore. Not trapped between two identities, we embrace our roots while enjoying our American identity with fervor. Buying into the American dream in every broadband, Blu Ray, HD kinda way. Rather than feel divided, we're feelin' kinda doubled.

So as a channel, it's unique entertainment that appeals to Latinos as a niche market that varies from city to city.

The Mexican American experience in LA has different interests and turn-ons than that of NYC's Newyorican, Dominicano swing and Miami's melting pot of Cuban, Argentinian, Nicaraguan, Colombiano, etc.. has it's own vibe. It ain't a big 'ol Hispanic monolith, it's a buncha little markets that require a bit'o care to reach.

So later on, it'll reach San Antonio where generation ñ has lived for 100 years. And then everywhere else from Peru to Chicago where Latin interest stuff needs a filter and a way to get hip.

There will be written content, from the archives of the magazine and new stuff too. There'll be merchandise, and indie films which we're going to distribute by helping content reach it's target market. There'll be all manner of sexy web ephemera.

After all, This is Latino 2.0

Welcome to the Latin thing, but with more cowbell.

 
   
What is generation ñ link